BusiBell stands out as a groundbreaking innovation in the world of entrepreneurship and hospitality. With a unique approach that combines the best aspects of university ecosystems, professional services, and cutting-edge technologies, it sets itself apart from other hospitality startups. Below are the key elements that make BusiBell a globally innovative startup: University-Centric Startup Hub BusiBell...
How a Strong Personal Brand Influences Place Branding By: Mehdi Famileh In this modern day and age where the world is so interconnected, branding is applied not only to what people buy, but to people and even entire places. Place branding is a burgeoning field, and a powerful personal brand can be a great part of the mix:...
“Brand Strategy Model in a Macro-Ecosystem for Startup Companies” By: Mehdi Famileh In the global economy of today, startups pursuing internationalization will have to deal with macro-ecosystems with many cultures, regulations, and market behaviors. At the same time, startups face the challenge of being a global brand that connects with local consumers — bit of a tall...
